Sweatpals - Creating a brand that gets people into motion 

The mission of Sweatpals’ rebrand was simple: to bring the world together through movement. 

As the project’s lead copywriter, my job was to create a verbal identity in tandem with the new visual brand. Our goal was to build a Sweatpals world where every event is a doorway to community, and every sweat is a step on the path to your best self. 

To get there, I created the brand’s new tagline, UVP (unique value proposition) and supporting messaging across pillars (web, social, UX) for both event attendees and hosts alike. 

What I did: Verbal identity, content guidelines