Tavus is an AI research lab building foundational models that let AI see, hear and respond like people do. 

As lead content designer on their marketing site, my job was to translate cutting-edge research and thought leadership into copy that could speak to two very different audiences: developers building with the API, and enterprise buyers evaluating production-grade deployment. 

The challenge was making deeply technical infrastructure feel approachable without losing the credibility a serious AI lab demands.

What I did: Content design & direction across new marketing site